Xchieve connects you with top educators and smart tools for fast, affordable, and personalized learning that gets results.
Core principles of digital marketing and customer behavior
Website creation, landing page design, and optimization
Search Engine Optimization (SEO) and Google Ads (SEM)
Social media marketing across platforms (Facebook, Instagram, LinkedIn)
Email marketing strategies and automation tools
Content marketing, blogging, and copywriting skills
Web analytics and performance tracking with GA4
Online reputation and influencer marketing techniques
Basic computer and internet skills
A laptop/PC with stable internet connection
No prior marketing experience required
Curiosity to explore digital platforms and analytics
Students and fresh graduates seeking careers in marketing
Working professionals looking to upskill or switch to digital roles
Entrepreneurs and business owners wanting to grow online
Freelancers aiming to offer digital marketing services
Anyone interested in learning how digital marketing works in real-world scenarios
Master the art of online marketing with our industry-aligned Digital Marketing Certification Program. This hands-on course covers everything from SEO and Google Ads to social media, email marketing, and web analytics. Learn to create effective campaigns, drive traffic, and boost conversions across digital channels—ideal for students, professionals, and entrepreneurs ready to grow their careers or businesses in the digital world.
Explore the essential tools and strategies that power today’s digital marketing world. This comprehensive syllabus is designed to take you from beginner to job-ready, covering core areas like SEO, Google Ads, Social Media Marketing, Email Automation, Content Strategy, and Web Analytics. Through hands-on projects and real-time campaign simulations, you’ll gain practical skills to plan, execute, and optimize digital marketing efforts across multiple platforms.
What is Digital Marketing?
Traditional vs. Digital Marketing
Key channels: SEO, SEM, Social Media, Email, and more
Understanding buyer personas and customer journeys
Basics of domain, hosting & CMS (WordPress)
Creating landing pages & user-friendly navigation
Conversion Rate Optimization (CRO)
Web analytics setup (Google Analytics, Hotjar)
On-page, off-page & technical SEO
Keyword research and competitor analysis
Link building strategies
SEO tools: Google Search Console, Ubersuggest, SEMrush
Google Ads account structure & campaign setup
Keyword planning and bidding strategies
Writing compelling ad copy
Performance tracking & ad optimization
Facebook, Instagram, LinkedIn, Twitter, YouTube marketing
Content creation strategies
Paid campaigns and audience targeting
Tools: Meta Ads Manager, Canva, Buffer
Email campaign setup and list segmentation
Writing effective subject lines and CTAs
Tools: Mailchimp, Sendinblue, HubSpot
Automation workflows and drip campaigns
Content strategy and formats (blogs, infographics, videos)
Copywriting techniques for digital platforms
Storytelling and branding through content
SEO content writing basics
Google Analytics 4 (GA4) overview
Key metrics: traffic, engagement, conversions
UTM tracking and reporting dashboards
A/B testing basics
Managing brand image and responding to reviews
Influencer discovery and outreach
Affiliate marketing basics
Build a complete digital marketing strategy
Launch & track a real or simulated campaign
Performance review & feedback
Certificate of Completion
Quality learning, simplified and budget-friendly – just for you!
From doubts to dreams realized, Eduvizo made it happen for me!
Ashish Kumar
Software engineer
© 2025 Created By Team xchieve
Contact